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A differentiated team

to drive differentiated outcomes

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Ethan Lin

Senior Advsior

Ethan Lin is the Co-founder and CEO of Klook, Asia's largest in-destination services booking platform


At Klook, Ethan oversees corporate strategy, business development, and investor relations. Under his leadership, Klook has been reshaping the supply chain of the in-destination travel market by providing free and customized software solutions to increase efficiency for travel operators. With his market insights into the travel space, Ethan has turned the company into one of the world’s leading travel activities and services booking platforms that connects travelers with everything they want and need

Ethan also played a pivotal role in securing support from renowned investors such as Sequoia Capital, Softbank Vision Fund, Matrix Partners, Goldman Sachs, TCV, among others. In 2018 Ethan has been featured on Fortune China’s Fortune 40 under 40 list, in recognition of his efforts in leading Klook’s exponential growth globally

Before co-founding Klook in 2014, he started his career in Citi Investment Banking in Hong Kong, where he focused on executing equity and debt financings, as well as cross-border M&A transactions in the hospitality and real estate sectors

Ethan holds a Bachelor of Science from Syracuse University